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The D.N.A. CEO Dean Blechman

will be on The Super Bowl 3pm

D.N.A. Conference Call…

TODAY 02/07/2010

Live Conference Call Number:

1-712-432-0075 Access Code is 605196#

Super Bowl Call Time is 3pm EST

In just 4 days D.N.A. is now rated the

fastest growing company ever to hit MLM

in History of The Industry since 1949…

Dean Blechman The Chief Executive Officer
and Chairman Of The Board & Founder of D.N.A.

* Mr. Blechman is part of the founding family of TWIN LAB, one of the most successful and respected nutritional supplement businesses to date. In his 24 years of service to TWIN LAB, Mr. Blechman helped build the company into an industry and global leader.

* Mr. Blechman joined TWIN LAB in 1979 as their first fully dedicated salesperson with the company’s annual revenue at approximately $5,000,000. In the years ahead Mr. Blechman spearheaded and empowered the TWIN LAB growth in revenue to the level of $335,000,000 (335 million dollars) in annual sales (which translates into over a billion dollars in retail revenue) by 1995, at which point over 95% of all health and natural food retailers carried the TWIN LAB brand.

* As Executive Vice President of sales at TWIN LAB Mr. Blechman was also responsible for the appointment, management, and contract negotiations of distributors of TWIN LAB products in the U.S. and distribution agreements in over 40 countries worldwide. In addition, Mr. Blechman was a principal member and respected voice of the TWIN LAB product design, merchandising, manufacturing and marketing team that introduced and managed over 840 TWIN LAB products to the retail market. Mr. Blechman managed the company’s largest and most profitable accounts over the years; companies such as Wal – Mart, General Nutrition (GNC), Whole Foods, Walgreen’s and CVS to mention a few.

* In the early 1990’s Mr. Blechman served as Director and Board Member of the National Nutritional Foods Association (NNFA). Mr. Blechman was a key strategist and lobbyist for the NNFA and was influential in the team that was responsible for the passage in 1994 of the Dietary Supplement Health and Education Act through the United States Congress and Senate. This bill still stands today as one of the most important pieces of legislation in the Health Food and Natural Food Supplement Industry.

* In 1998 Mr. Blechman was honored by Ernst & Young with the Entrepreneur of the Year Award. A tribute to him based on his great vision and the leadership he contributed to TWIN LAB over the years.

* Mr. Blechman is an owner and director of Ideal Health, owner of The Trump Network. From 2007 – 2008 he also served as it’s CEO. Mr. Blechman was instrumental in introducing Trump to Ideal Health. The Trump Network is already on its way to becoming an industry leader and a multi million dollar company, The Trump Network distributes vitamins and nutritional products through an organization of multi level marketers.

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